personalized pricing

personalized pricing
(PUR.sun.uh.lyzd PRY.sing)
n.
Offering different retail prices to different customers for the same product.
Example Citation:
Is the day when Internet retailers change their prices based on how badly you want something just around the corner?
A recent pricing experiment at Amazon.com raises the question of just how far e-retailers will take personalized pricing. The giant online seller had been offering customers different prices for DVDs. The price changes were random, Amazon insists.
— Janet Adamy, "Price test may hint at future," The Dallas Morning News, September 21, 2000
Earliest Citation:
Personalized pricing will also come into vogue in the next five years. New account representatives will interview customers, display a smorgasbord of financial services, and then draw up a plan for each individual customer that will be priced on the total relationship.
— Jack W. Whittle, "Regulatory Restrictions Fade Out, New Strategies Fade In," The American Banker, October 16, 1985
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